Sample IP/Story Development Work
These projects usually entail evaluating an established brand, identifying what worked in its original incarnation, determining which elements  might be timeless, as well as tweaking and updating and re-inventing to ensure that the brand can be ever-relevant. For these assignments I usually provide an analysis, a strategy and "story starter" suggestions as to where the brand can go. Once a client has chosen a "story starter," I then develop a bible for the fictional universe, working with artists and designers. This "fictional universe" bible is then shared with toy designers, animation producers, marketers, licensing teams and so forth.
Stretch Armstrong and the Flex Fighters
Re-conceived Hasbro's stretchable toy Stretch Armstrong as an elastic-powered superhero leading a team of "Flex Fighters" with varying capabilities.
Micronauts
Re-imagined Hasbro's Micronauts in a fashion that stayed true to what fans enjoyed about the original incarnation, yet could also excite new audiences.
Action Man
Created an updated take on Action Man's character, origin, capabilities and affiliations for potential relaunch.
Primordia
Re-boot proposal for Hasbro's monster franchise with updated origin story, refurbished characters from original franchise, new characters to make the story work today, plus created relevant underlying themes.