CURRICULUM VITAE

CONSULTANT AND WRITER

2013 - present

Creative, Brand, and Editorial Freelancer

Supply gameplay content and design for board games, plus world-building and scriptwriting for video games. Intellectual property ideation, concept/character creation and story execution for comics, magazines, and digital. Propose directions for brand extensions into new play patterns/products/books/story scenarios. Write notes on TV scripts from brand story perspectives, analyses/recommendations for fictional universe creation and/or brand launches. Editorial services for: e-book publishing lists, fiction, non-fiction, and picture book creation, and shepherding of editorial, design, and manufacturing teams through book production. Craft engaging, digestible stories and prototype demonstrations about technologically innovative product developments for online and retail consumption. Script episodes of children’s series built around educational content.

Key Accomplishments:

• Called upon by Hasbro for game, toy, app, television, and ideation help with a range of brands, including Monopoly, Hearing Things, Raising Hell, Bop It!, Star Wars, Mr. Potato Head,Transformers: Rescue Bots, Sesame Street, Marvel, Play-Doh, and FurReal Friends.

• Story Architect for Bose – created stories for demonstrating future product innovations. 

• Writer for FableVision Studios’ educational video games, including Concord Consortium’s Geniverse.

• Writer for WildBrain/Driver Digital series Mish & Mash. (Trucks, Trains, and Shapes episodes)

• Engaged by Lot 21 Media for product ideation/development, creative direction/strategy, character/game/comic creation, and editorial supervision of their Kidvelope game.

• Consultant for Static-Free Media’s Aquanoids, based on the Museum of Science’s Virtual FishTank game.

• Writer/advisor for MAD Magazine for articles, cover concepts, publishing line and Snapchat.

• Intellectual property/pitch bible consultation for Tandem Digital Entertainment.

• Ideation for Candlewick Press on intellectual property franchise growth, and pitches for obtaining licenses. Senior Editorial Consultant for picture, pop-up, middle grade, and nonfiction and e-books, as well as young adult novels.

HASBRO

Managing Editor, Brand Story and Intellectual Property Development      

Creative Consultant for Hasbro Studios television/film projects. Brand story advisor for video games, apps, and commercials. Collaborated on transmedia strategies for entertainment franchises (from new properties to established brands to resuscitated archive brands). Co-led effort to establish best practices for competitive space analysis, storytelling, and brand creation. Brainstormed toy concepts with design/marketing, and collaborated on toy design pitches, briefs, development, and production. Evaluated outside brands for purchase. Created storyworlds with bibles and brand DNA documents, created artists’ briefs, and supervised fictional universe design. Scripted educational toys and contributed to direction at recording sessions. Wrote animated shorts. Edited in-pack books/comics. Partnered with marketing/legal to research trademark, copyright, and licensing histories. “Translator” between research and creative teams, and provided educational perspective for entertainment execution. 

Key Accomplishments:

• Co-created system for generating, analyzing, and managing brand stories and brand story portfolio.

• Storyworlds/Brand DNA/Creative Consulting for Transformers: Rescue Bots, Mr. Potato Head, Action Man, Stretch Armstrong, Chuck & Friends, Primordia, Elefun & Friends, Micronauts, and Adventure Team.

• Conceived several new preschool concepts, and recruited multi-disciplinary teams to create bibles and models.

• Established tone for company-wide creation of Sesame Street talking character toys. 

• Determined and directed budgets for freelance production partners, and managed costs and timelines.